Concord, NH – Today, the New Hampshire Travel and Tourism Development Division announced new records set during New Hampshire’s 2021 fall tourist season, in which New Hampshire saw an increase of 38 % of visitors compared to the previous peak year (2019), with 4.3 million visitors traveling to the Granite State. New Hampshire visitor spending reached nearly $2 billion, a 65% increase from 2019.
“New Hampshire is the #1 state in which to live, work and raise a family – and also the premier vacation destination for families looking for breathtaking views, duty-free shopping and fun family excursions,” said Governor Chris Sununu. “2021 has been a banner year for New Hampshire’s tourism industry, and we’re looking forward to what’s shaping up to be a fantastic 2022 summer season!
A copy of the release from the New Hampshire Travel and Tourism Development Division is below
Concord, NH – After a record summer, New Hampshire’s 2021 fall tourist season set new records last year, bringing 4.3 million visitors to the state – a 38% increase from 2019, the previous peak year. Visitors spend nearly $2 billion in the state, a 65% increase from 2019.
“New Hampshire is the #1 state in which to live, work and raise a family – and also the premier vacation destination for families looking for breathtaking views, duty-free shopping and fun family excursions,” said Governor Chris Sununu. “2021 has been a banner year for New Hampshire’s tourism industry, and we’re looking forward to what’s shaping up to be a fantastic 2022 summer season!”
Total fall 2021 spending generated a return on investment of $25 in tax revenue for every dollar invested. Combining summer, fall and winter 2021, New Hampshire saw a 43% increase in visitation and a 35% increase in spending, above pre-pandemic levels.
“Attracting and hosting record crowds amid labor and supply chain shortages is a true testament to the dedication of our state’s tourism industry,” said Department of Business Affairs Commissioner Taylor Caswell. and NH Economic Affairs. Late seasons are amazing and show us that people are choosing New Hampshire as their vacation destination of choice. We look forward to building on this momentum as we approach the start of this summer season.
Over the past year, New Hampshire has expanded its advertising beyond its main markets of New England and New York to include destinations within a 600-mile radius. According to state research, investments in these markets have shown that visitors stay longer, travel with more people and, overall, spend more during their stay. Top visitor activities in fall 2021 include scenic drives, dining, shopping, visiting state parks, hiking, wildlife viewing, and visiting breweries.
Quotes from regional tourism officials across the state:
Dartmouth Lake Sunapee area
Tracy Hutchins, President, Upper Valley Business Alliance
“The number of visits and spending for the Dartmouth Lake Sunapee area is very encouraging as tourism is making a strong comeback to our area. We are excited to welcome visitors this summer and fall and see the trend continue to increase. “The Dartmouth Lake Sunapee area has so much to offer visitors, from outdoor adventures on our lakes and trails to great professional theater and great restaurants. We look forward to welcoming newcomers to our area!”
Amy Landers, Executive Director, Lake District Tourism Association
“The Lake District had a very busy fall season in 2021. Many of our businesses reported that this was a banner fall and year. We thought 2019 was going to be the best year for our businesses, but 2021 far exceeds 2019 for many. We look forward to another record year with pre-bookings for attractions and accommodation ahead of previous years. Many properties are already reporting being sold for many weekends this summer. We’re also seeing 2024 marriage requests are on the rise, with 2022 and 2023 offering very little space left. Destination weddings will continue to be a positive economic driver for companies with multi-day stays.
Merrimack Valley Region
Lauren Getts, Director of Marketing and Communications, Greater Manchester Chamber
“Tourism is essential to the economic growth of the NH State economy. Beyond creating jobs and business opportunities, a strong tourism industry also helps build infrastructure, provide more community resources, and preserve and educate the magnificent natural resources of the Granite State. During the fall 2021 season, the Merrimack Valley area alone saw a 49% increase in spending and a 32.2% increase in the number of overnight visitors to the area. While these percentages may seem obvious at first glance, as we emerge from the COVID-19 pandemic, they equate to $577.2 million in spend and 990,000 visitors — numbers significantly higher than any previous year, in more than a decade.
Luca Paris, President and CEO, Greater Keene and Peterborough Chamber of Commerce
“From guests attending destination weddings to families enjoying a weekend getaway, the Monadnock area was booming this past fall. What has resonated with our tourists is the wide range of ways to enjoy the outdoors here – you can be an avid hiker, hike 10 miles a day or simply seek to enjoy a delicious meal in beautiful surroundings. . Building on the success of 2021 and our 45% year-over-year growth, we are investing in more visitor resources, including a new website to be launched in late summer/early fall of This year. We will make it even easier for tourists, event planners and potential investors to maximize their time and money in the Monadnock area. »
Ben VanCamp, Chief Fellow and Chairman, Chamber Collaborative of Greater Portsmouth
“Autumn has always been a good time to visit Portsmouth and the coastline. The community is so vibrant with outdoor events, festivals, markets and restaurants that it is the perfect destination for families, couples and friends. The Portsmouth Halloween Parade alone is worth the trip to our fun and funky seaside community. Being such a quick commute for so many, we were lucky enough to welcome many visitors to Portsmouth last autumn and look forward to a busy season again this year.
White Mountains Region
Charyl Reardon, President, White Mountains Attractions Association
“After a record summer in the White Mountains, it’s no surprise how strong the fall season has been in the White Mountains and New Hampshire. The tourism industry and the National Tourist Board have worked hard to reach out to visitors to let them know New Hampshire is open for business and to inspire them to experience all we have to offer. Tourism is the foundation of the White Mountains economy and a constant source of income for our local communities whose prosperity depends on the success of the industry. Data collected by the National Tourism Board reinforces how vital tourism is to New Hampshire, especially as we continue to recover from the effects of the pandemic.