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Startups push for “work from anywhere” model to increase flexibility

Bengaluru: As India Inc. begins to send more workers back to the office, a group of organizations are marking another kind of milestone: ‘work from anywhere’.

Flyhomes, NoBroker, Meesho, Angel One (formerly Angel Broking), ITC Infotech, Magicpin and Springworks are among the companies that have either gone fully remote or given some or most of their employees the option to work remotely. anywhere.

Their work models may differ, but in a post-Covid environment and a competitive labor market, they all respond to workers’ increased need for more flexibility and a better work-life balance.

Real estate startup Flyhomes, for example, is a remote company that has given employees the option of being fully remote or working in a hybrid model.

Social commerce platform Meesho has enabled people to work continuously from anywhere, while NoBroker has a fully remote policy for specific customer call center teams.

Last month, retail platform Magicpin announced a first remote model in which employees can work from anywhere.

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“Employee satisfaction has skyrocketed and retention has been high,” said Kartik Mandaville, CEO of HR tech startup Springworks, which was one of the first companies to go the all-remote route. “Especially now that everyone in the industry has/opened offices, we are getting a deluge of applications because these employees realize they don’t want to spend hours in traffic jams every day and are more attracted to distant businesses.

In November last year, ITC Infotech implemented a “work from anywhere” policy.

The “work from anywhere” model has also opened up access to a vast pool of talent.

“The WFA policy opens up the talent pool and gives us access to the best minds, regardless of location,” said Ashish Kumar Singh, CHRO, Meesho. “Currently, 95% of our total workforce works from other locations, including other countries.”

The flexibility of ‘work from anywhere’ has also become a key factor for some employees to stay.

“The husband of one of our employees had a job that required her to move to another city, and under normal circumstances she would have to quit her job. Not anymore,” said Gaganpreet Luthra, Managing Director of Flyhomes India .

HR consultants said these companies will have an edge in the war for talent. “They are likely to become attractive employment destinations and will have an edge over those that offer no or limited flexibility,” said Arvind Usretay, Sales Manager – India and South Asia, Mercer Consulting (India).

But challenges remain.

“All is not going to be rosy. The biggest benefit of working from the office is having a cohesive, vibrant, and connected culture. We need to see how our HR and leaders leverage lessons learned from the pandemic and ensure we maintain our consistent culture among fully remote employees,” said Amit Agarwal, co-founder of NoBroker.

Remote work requires an updated communication and collaboration manual and each of these companies is working on it. Employees also meet from time to time.

For example, Meesho asks his teams to meet to work every quarter.

Springworks said it facilitates face-to-face engagement with offsite locations; the next one is scheduled for May.

Magicpin co-founder Brij Bhushan said employees meet in the office the first week of every month for better bonding. Events like in-house cricket tournaments are held at these gatherings to help workers bond more.

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