- Tyra Johnson Brown started her virtual assistant business in 2014 after being laid off.
- Her company, The Posh Organization, works with small businesses owned by women and minorities.
- Brown explained how she started her business and how she made money as a virtual assistant.
Tyra Johnson Brown entered the virtual assistant industry seven years ago, before it became a fashionable career influenced by the pandemic. At the time, she was fired from her job as an executive assistant and wanted to transfer the skills she had learned into something of her own.
In 2014, she combined her assistant experience with her marketing background to launch The Posh Organization, a virtual executive assistant startup that works with minority and women-owned small businesses. Additionally, she launched Posh Life and Posh Ish, extensions of the Posh Organization brand, which sell apparel and items like planners to help entrepreneurs’ productivity.
“While I don’t brag about my success financially, I am grateful to have discovered my passion and to have been able to earn an income that allows me to support my children,” Brown said in an email. feedback. “It’s also important to me that my story shows other female entrepreneurs looking to enter the virtual space that it is possible to be successful.”
Brown hit six figures in income this year, averaging $10,000 a month, according to documents verified by Insider. She shared how she made her money as a virtual executive assistant and how other founders could emulate her success. The interview has been lightly edited for length and clarity.
When one door closes, open another
I worked for many years as an assistant to the president and vice president of my company. I was paid well and gained great experience, but became disillusioned with the corporate world. I went to marketing school and didn’t have a job that used those skills.
When I was fired, I decided that I was no longer going to work for someone else. I started The Posh Organization in 2014, a virtual assistant business where I was able to combine my passion for marketing and creativity with my business administration skills so I could support my family. I now manage a team of four other virtual assistants.
While I have experience working with executives, my primary audience is minority and women-owned businesses – I am who I serve, essentially.
How to start your business
My first step was to establish a business entity with the state. From there, I created my domain, built my website, secured my social media ID, and created consistent branding across all channels.
Then I started targeting entrepreneurs I wanted to work with. I would contact any small business owner who needed a second pair of eyes or hands and suggest they hire me.
Budding virtual assistants should know that deciding your services clearly is more important than creating a beautifully designed website and digital presence. Before contacting potential clients, you should have a clear understanding of your specialties, the types of tasks you will perform, and how you will charge for your work.
That’s not to say these specialties can’t change over time. When I started, I offered my services on an hourly basis. Now I have moved on to selling larger packages where customers can request multiple types of services for an extended period of time, usually quarterly.
A large part of my salary comes from these large packages. This allows me to have a consistent customer base and income stream for months in advance. I also offer consultation calls for a fee, which helps me better understand what clients are looking for and pays me for my time.
Find passive income stream opportunities
I also understood the importance of passive income. I launched The Posh Life and Posh Ish as brand extensions of my virtual assistant services.
Under these brand names, I published an e-book, “A CEO’s Guide to Delegation”, aimed at both virtual assistants and CEOs. The guide explains what tasks CEOs should consider delegating and what responsibilities assistants should expect.
Lastly, I sell Posh Ish products including sweaters, hoodies, and t-shirts. My whole mission as a business owner is to inspire other women and let them know that they too can create the life they love, and Posh Life is my way of helping them shape those lives.