Governor Hochul announces plans for $21 million Brown Swan Resort on Lake Schroon in Essex County

Governor Kathy Hochul announced today that SpringCity Development Group, a subsidiary of Bonacio Construction, Inc, plans to invest nearly $21 million to acquire, renovate and revitalize the former Brown Swan Club on the shores of Schroon Lake. in the town of Schroon, County of Essex. Built in 1917, the existing buildings will be converted into Brown Swan Resort, a premier destination in the Adirondacks, with 121 rooms planned including 69 standard rooms, 25 suites, nine seasonal chalets, eight cabins and 10 glamping sites. The resort will include a 10,000 square foot world-class restaurant and extensive indoor and outdoor guest amenities such as miniature golf, multi-purpose sports courts and swimming areas with docks and sundeck.

“As we continue to rebuild after the pandemic, it is critical that we promote tourism to all corners of New York State to help drive economic growth,” Governor Hochul said. “I’m proud to support the Brown Swan Resort on Schroon Lake, which will inspire people from everywhere to visit the Adirondack community. Projects like these send a clear message to the world: New York is back and we welcome you. with open arms .”

SpringCity Development has partnered with Sonny and Julie Bonacio and Andrea Crisafulli and Alan Ayers to acquire and revitalize the Brown Swan Club, which recently served as the Word of Life Lodge. Day-to-day resort operations will be managed by Hay Creek Hotels, a highly decorated hotel operator known for unique, authentic, locally inspired guest experiences at 32 locations across the United States.

Sonny Bonacio, President of Bonacio Construction Inc., said: “This site is an absolute gem. Although significant updates and upgrades are required as part of this project, you can’t beat the location. We have been researching this area for some time to create a project like this, so when the opportunity presented itself, we couldn’t say yes fast enough!We are thrilled to be working with Andrea and Alan and the team at Hay Creek to bring our collective vision to life. .

Empire State Development President, CEO and Commissioner Hope Knight said: “The transformation of this iconic resort will welcome residents and visitors to Schroon Lake, supporting local and regional tourism economies. The revitalized Brown Swan Resort will advance the region’s plans to grow the tourism economy by capitalizing on the natural beauty of the lake and creating a destination that invites guests to explore and learn about the surrounding communities.”

The state’s investment in the Brown Swan resort complements Governor Hochul’s $450 million inclusive ‘Bring Back Tourism, Bring Back Jobs’ stimulus package to support the hardest hit tourism workers in the New York State, revitalizing the state’s tourism industry and supporting businesses started just before or during the pandemic. This comprehensive strategy supports unemployed workers and struggling businesses in the hugely important tourism and hospitality sector, which was New York’s third-largest industry before the pandemic. Additionally, the North Country Regional Economic Development Council has specifically targeted lodging development and tourism infrastructure investment in the Thousand Islands and Adirondacks regions to develop and support the region’s thriving hospitality economy. The Adirondacks are known for their natural beauty, first-class outdoor recreation, history, and family-friendly activities. By supporting projects that address accommodation capacity, New York State investments complement regional tourism efforts and encourage more visitors to explore the region’s smaller communities like Schroon Lake.

The Brown Swan Resort transformation is supported by a $4.1 million grant through the Upstate Revitalization Initiative and will create 26 full-time equivalent jobs at the site, as well as seven seasonal positions. Additionally, the project aligns with the region’s place and workforce building strategies by serving as a community anchor; celebrating regional heritage and architecture; and creating accessible employment opportunities for residents.

North Country Regional Economic Development Council Co-Chair James McKenna said: “The Brown Swan Resort redevelopment is positioned for success. The resort’s proximity to the Adirondack Northway (I87), combined with the small-town charm of Schroon Lake and the outdoor recreation opportunities of Adirondack Park will establish a new year-round destination that will drive economic growth and create new jobs.This project fits well with NCREDC’s plan and we look forward to its grand opening.

State Senator Daniel Stec said: “The revitalization of the existing Brown Swan Club into a resort is good news for Schroon Lake and surrounding communities. The Upstate Revitalization Initiative Fund’s $4.1 million grant will be critical in helping create well-paying jobs here and in transform the grounds of the complex into a premier tourist destination and grow our local economy.”

Assemblyman Matthew Simpson said: “I am delighted to see that new life will be given to the Brown Swan Club and with the news that the Bonacio family is behind it brings a huge level of confidence that it will be a renovation and repurposing well done. As a resident of Brant Lake, the community of Schroon Lake are truly wonderful neighbors who will welcome this redevelopment with open arms and provide the highest level of hospitality to the Bonacio family, Hay Creek Hotels and the many visitors they help bring to I applaud Governor Hochul and the North Country Regional Economic Development Council for seeing the value and potential of this project as well as believing in the long-term ability of the surrounding community to support Brown Swan Resort and in doing so , allowing everyone involved to showcase the great benefits of what public-private partnerships can bring to communities across the upstate and upstate.”

Schroon Town Supervisor Meg Wood said: “Schroon Lake has maintained its longstanding reputation as a quiet family destination for visitors to enjoy recreation and exploration of Adirondack Park in all seasons. The original Brown Swan Club carried the rustic elegance of waterfront hotels 19th century lake well into the mid-20th century. Residents of Schroon are pleased to know that the history and character of our town and the Adirondack region will be a part of this project.”

About Empire State Development
Empire State Development (ESD) is New York’s primary economic development agency. ESD’s mission is to promote a strong and growing economy, encourage the creation of new jobs and economic opportunities, increase state and municipal revenues, and achieve stable local economies. and diversified. Through the use of loans, grants, tax credits and other forms of financial assistance, ESD works to enhance private business investment and growth to spur job creation and support thriving communities in New York State. ESD is also the primary administrative agency overseeing New York State’s Regional Economic Development Boards and the marketing of “I LOVE NY”, the state’s iconic tourism brand. For more information on Regional Councils and Empire State Development, please visit www.regionalcouncils.ny.gov and www.esd.ny.gov.

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