Famous hotelier and owner of Rome’s historic Hotel Hassler, Roberto Wirth, dies aged 72

One of the world’s largest independent hoteliers has passed away.

Roberto E Wirth, 72, owner and general manager of the Hassler Roma Hotel, which sits atop Rome’s famous Spanish Steps, died on Sunday.

Celebrity guests included Princess Diana, Steve Jobs and Tom Cruise. Audrey Hepburn stayed at the hotel while filming the 1953 Oscar-winning film Roman Holiday.

Roberto E Wirth, 72, owner and general manager of Hotel Hassler in Rome, has died aged 72

Roberto E Wirth, 72, owner and general manager of Hotel Hassler in Rome, has died aged 72

Grace Kelly also calls the hotel home.

Wirth’s two children, Roberto Jr and Veruschka, said: “It is with deep sorrow and profound sadness that we have to announce the sudden passing of our father, Roberto Enrico Wirth.”

The cause of death has not been revealed.

Deaf from birth, Mr. Wirth comes from a family of Swiss hoteliers. His father, Oscar, took over the Hassler Hotel in 1921. During World War II, the hotel was requisitioned by the US Air Force for use as headquarters in Rome.

The building was demolished, completely rebuilt and reopened in 1947.

When Oscar died, his wife and Wirth’s mother, Carmen, ran the hotel.

Wirth became general manager of the hotel in 1982, then took full ownership in 2001 when he bought his brother’s 50% stake in the hotel to own 100%.

Filming of Mission Impossible 7, with Tom Cruise, which takes place at the foot of the Spanish Steps in 2020, with the Hotel Hassler Roma in the background.  Cruise is among the famous faces to stay at the hotel

Filming of Mission Impossible 7, with Tom Cruise, which takes place at the foot of the Spanish Steps in 2020, with the Hotel Hassler Roma in the background. Cruise is among the famous faces to stay at the hotel

Above is the Hassler Penthouse.  Wirth became general manager of the hotel in 1982, then took full ownership in 2001

Above is the Hassler Penthouse. Wirth became general manager of the hotel in 1982, then took full ownership in 2001

When he was younger, Wirth attended Gallaudet University, Rochester Institute of Technology, and Cornell University, where he earned a BA in Hospitality Management.

Throughout Wirth’s life, he supported the local and international deaf community in various ways by establishing funds, scholarships and serving on boards of directors.

He was the founder and president of CABSS (Centre for Deaf and Deafblind Children), a non-profit organization dedicated to supporting deaf and deafblind children and their families.

He created Il Palazzetto, a unique 16th century Roman palace located just off the Spanish Steps and a short walk from the Hassler.

Wirth considered the Hassler his passion, his home and his family heirloom.  Above, the Hassler bar

Wirth considered the Hassler his passion, his home and his family heirloom. Above, the Hassler bar

Il Palazzetto includes four intimate hotel rooms and two spectacular panoramic terraces on the 4th and 5th floors as well as interior spaces (open-air garden, library room and lounge with fireplace) on the second floor for private events.

In addition to managing the restaurants at the Hassler and Il Palazzetto, he has also served as a consultant for several restaurants abroad, including the Italian restaurants ‘Travertino’ at the Oberoi New Delhi hotel and ‘Vetro’ at the Oberoi Mumbai.

He has received numerous personal awards such as “Independent Hotelier of the World 2005” by Hotels magazine, one of the most prestigious publications in the hospitality industry; the economic success prize of the municipal government of Rome at an event chaired by the mayor of the city (February 2006); and the 2006 ‘Marco Aurelio’ Award for Tourism from the Vice Mayor of Rome, Mariapia Garavaglia. This prestigious award recognizes those who have distinguished themselves in the Roman tourism sector, highlighting the importance that tourism has for the economic and social life of the Italian capital.

In November 2014, he received the “Leading Legend Award” from The Leading Hotels of the World, for his commitment to the art of independent hospitality.

Wirth was divorced but continued to work with ex-wife Astrid Schiller Wirth, pictured above with the hotelier in 2003

Wirth was divorced but continued to work with ex-wife Astrid Schiller Wirth, pictured above with the hotelier in 2003

Wirth earned a BSc from the School of Hotel Administration at Cornell University (Ithaca, New York) as well as Honorary Doctorates of Humane Letters from both Lynn University (Boca Raton, Florida) in May 2006 and from Gallaudet University, Washington DC, in May 2009.

He is also one of eight deaf recipients of the DeafNation Inspiration Award (for Hotel Hospitality) awarded in August 2012 in Las Vegas, during the first edition of what would become an important international annual event.

In 2016, he received an Honorary Degree in Humane Letters from the prestigious John Cabot University in Rome, Italy.

Wirth considered the Hassler his passion, his home and his family heirloom. His commitment, dedication and personal touch have allowed the hotel to achieve its position as one of the best hotels in Europe and the preferred destination for elite stays in Rome.

He also owned the Hotel Vannucci in Citta della Pieve, a town in Umbria.

Wirth divorced but continued to work with his ex-wife Astrid Schiller Wirth, a designer who created the stunning interiors of the Hassler Hotel.

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