Supermarket giant ASDA said it would give shoppers in certain jobs a discount on their purchases. Following Wednesday’s announcement that UK inflation is now 9%, Asda has taken further steps to help customers and colleagues manage household expenses by offering extended discounts.
As of last night, workers in the NHS, emergency services, social services, social care sector and armed forces can all access a 10% discount at all Asda stores across the UK when they present their Blue Light Card until further notice. Food and non-alcoholic beverages, George clothing and household items, toys, gifts and optics are all included in the offer. Blue Light Card holders will receive their discount by presenting their card at the cash desk.
In another move to support their colleagues, the supermarket has also scrapped the 12-week qualification period for Colleague Discount in stores and online until October 2022, meaning new hires will be able to save 10% on their purchases. at the supermarket on their first day. Job.
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Asda recruits around 2,000 new entrants each month and with no cap on how much colleagues can spend using their discount card, the benefit is worth around £400 a year for colleagues. The move comes as further support for Asda co-workers after the supermarket announced shop co-worker pay would rise to £10.10 per hour in July – along with an annual bonus opportunity.
Hayley Tatum, director of human resources and general affairs at Asda, said: “Family budgets are currently under enormous pressure – our income tracker indicating that household incomes have fallen by £ 16 a week in March and are expected to decline further. Restoring the Blue Light discount and removing the qualification period for our own colleagues’ discount are additional ways we can support our customers and colleagues, alongside our continued efforts to reduce prices and invest in compensation. of our colleagues.
Tom Dalby, CEO of Blue Light Card, said: “We are really proud to work with ASDA. With the cost of living rising, I hope this exclusive 10% discount will help families and individuals across the UK on everything from department store groceries to new school clothes. Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and this partnership will support millions of blue light workers across the country.